Wilderworld Pvt Ltd (WPL) is the licensed owner of the brand wildermart.com and the Site wildermart.com (”The Site”). We respect your privacy. And we also love data. Data is our tool to help take you forward on your conscious consumption journey. Every time you give us a bit of your data, you help us understand you better. We are not trying to oversell, we are just trying to sell right - what you need and nothing more. To achieve that goal of not overselling and misselling, we do store your data. Transparency is core to our existence. So here we are, baring it all. We do hope you take the time out to read it.
You can browse the Site without telling us who you are or revealing any personal information about yourself. Once you give us your personal information, you are not anonymous to us. Wherever possible, we indicate which fields are required and which fields are optional. You may have the option not to provide information by choosing not to use a particular service or feature on the Site.
Basic and obvious demographic data is taken from you for us to be able to reach out to you to complete our transaction. This includes:
Over time, we would like to get to know you and your family (of humans, animals, friends, partners - whoever you call family) better. This helps us draw law of averages and understand how different groups of people behave and consume. We are all for individuality. But as a business, it is prudent to segment and communicate. This includes data like:
We obviously store your purchase data. This helps us understand your journey to help you discover more relevant stuff along the path. It also helps us share with you your own consumption patterns. Sometimes, a mirror helps. We do not use this data to sell you cheap recommendations. This data includes:
Other than this, we gather your data as a visitor to the Site. If you have taken the effort to learn about us, we don't want to let you go. Ofcourse we want to make friendships. Trust us, we do not want to be those annoying flight ads that chase you down. But we are definitely a little persistent about connecting with you. So we track the following:
All our data collection is an opt-in. Any demographic data will be collected only when you share it through a survey or as part of your profile. Shopping data is saved on the servers automatically to service your orders.
In collecting the data, we sometimes use “cookies” and other tracking technologies (e.g., web beacons and pixel tags). Cookies allow us to recognize your browser or device and “remember” your browser during subsequent visits for purposes of functionality, preferences, and Site performance. There are a few types of cookies.
We have third party integrations which help us analyse your behaviour better.
We use your personal information to provide personalized features to you on our Site. We use it to provide recommendations that make sense. We will also use this information to preserve transaction history as governed by existing law or policy. We send out cute newsletters which can keep you abreast with the ongoings of our business. We also chase you down on the internet with our retargetting ads hoping you will begin your clean journey sooner than later.
We do not sell or otherwise disclose personal information about you, except as described herein. We may share personal information with our other corporate entities and affiliates to help detect and prevent identity theft, fraud and other potentially illegal acts, detect correlate related or multiple accounts to prevent abuse of our services, and to facilitate joint or co-branded services that you request where such services are provided by more than one corporate entity.
Our Site has stringent security measures in place to protect the loss, misuse, and alteration of the information under our control. The secure server software (SSL) encrypts all information you put in before it is sent to us. Whenever you change or access your account information, we offer the use of a secure server. Once your information is in our possession, we adhere to strict security guidelines, protecting it against unauthorized access. Our servers are accessible only to authorized personnel and that your information is shared with respective personnel on a need to know basis to complete the transaction and to provide the services requested by you.
Although we will endeavour to safeguard the confidentiality of your personally identifiable information, transmissions made by means of the Internet or telecom or other network(s) cannot be made absolutely secure. By using this Site, you agree that we will have no liability for disclosure of your information due to errors in transmission or unauthorized acts of third parties. To prevent unauthorized access, maintain data accuracy, and ensure correct use of information, we will employ reasonable security practices and procedures and current internet security methods and technologies in compliance with Information Technology Act, 2000 and rules made there under.
By using our Site, you agree to the following points:
We provide all Users/ Buyers with the option to opt-out of receiving promotional, marketing-related communications from us after setting up an account. You may change your interests at any time and may opt-in or opt-out of any marketing / promotional/ newsletters mailings. You may update your information and change your account settings at any time. We reserve our right to send you certain service related communication, considered to be a part of your account without offering you the facility to opt-out. Upon request, we will remove/ block your personally identifiable information from our database, thereby cancelling your registration. However, your information may remain stored in an archive on our servers even after the deletion or the termination of your account. If we plan to use your personally identifiable information for any commercial purposes, we will never do it without your permission.
To correct or update any information you have provided, the Site allows you to do it online through your profile login. In the event of loss of access details, you can send an email to: firstname.lastname@example.org
Policy updates IRCPL reserves the right to change or update this policy at any time. Such changes shall be effective immediately upon posting to the Site.
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